{Hermès' Success Has Actually Been Driven by Scarcity

While most high-end brand names drive exposure via social networks marketing, star collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items have not altered a lot in years; it does not have TikTok, and doesn't offer celebrities cost-fr

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